You can change the actual URL later to make it specific for campaign tracking. Select the Ways You’d like to Reach Your Goalsįor this section, provide a link to your website. However, it can also end up costing you more than a standard display campaign. Here, you will notice a new feature labeled “Smart Display Campaign.” This option does the work for you in your campaign, including automated bidding, automated targeting, and automated ad creation. We will be selecting “Standard Display Campaign.” We most frequently run “Traffic” or “Branding” Display Ad Campaigns. Leads – Get leads and conversions by using CTAs.Īpp Promotion Campaigns and Custom Campaigns may both apply depending on your specific business. Sales – Drive sales via an app, a website, by phone, or in store. Website Traffic – Promote people in your desired audience to visit your website.īrand Awareness – Put your business in front of a large group of people to build awareness. Product and Brand Consideration – Promote your business’ products or services. When it comes to choosing the goals for your Google Display Ads campaigns, here are some general guidelines: Creating Your New Google Display Ad Campaign A pop-up will appear giving you the option to select “New Campaign” or “Load Campaign Settings.” Select “New Campaign” to create your new Google Display Ad Campaign.Ĥ. On the left, navigate from “Overview” to “Campaigns.”įrom here, select the blue “+” button on the campaign dashboard. Go into your Google Ad Campaigns and create a new Campaign If you are a small business owner managing only your business’ account on Google Ads, disregard this step.ģ. From here, you can select which account you would like to create the campaign for. This will display a drop-down menu of all of the Google Ad accounts you currently manage. On your Google Ads dashboard, select “accounts” from the menu on the left-hand side.įrom here, if you have a manager account, select the account name located next to the Google Ads logo in the upper left-hand corner of your screen. Log into your Google Ads Account from the Google Ads interface. Review our guideline for running a new Google Display Ad Campaign below! Sound like something your business could benefit from? Amazing – let’s get started.
This is a great potential opportunity for businesses who are looking to convert their audience into customers, build brand awareness, increase impressions, or drive traffic to their website. For example, when scrolling through your favorite blog or website, you are most likely going to see an ad for a product or service along the sidebar, header, or even in the middle of the webpage. ĭisplays ads are a valuable tool – they help businesses promote themselves without a potential customer having to search for a specific brand or keyword.ĭisplay ads are valuable because they get in front of users while they are going about their daily business, not only when they are specifically looking for something. Google states that display ads span across 2 million websites in total, reaching 90% of all internet users. As a small business owner – you must be thinking how and why should my business be using the Google Display Ad network ?ĭisplay Ads are the visual banner or side-bar ads you see on advertising-supported websites. One way we like to do this is by teaching you valuable skills that will help your business succeed. P.S.Here at Momentum Digital, we believe in empowering the small business owner. If you need to see an example, the USA State Location Codes thread includes the column for negatives. If you want them to be negative locations, add a column titled "Criterion Type" and then set each cell to "Negative". In the last thread, I tested copying/pasting the text from reddit into the AdWords Editor so here's the text for you at hte end of the thread.
You can get the entire set of codes from the AdWords API site but it took me a while to figure out the country codes, whether I wanted COunty or some "us-state-equivalent" so I decided to drop another Excel file here. Hi r/PPC! A while back I posted the USA State Location Codes and now I have had to do something similar for the UK.
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